Zalster helps e-commerce businesses achieve optimal paid social performance by combining cutting-edge expertise with powerful automation technology. They specialize in ad-optimization on Meta (Facebook & Instagram), Snapchat, Tiktok and Pinterest. Zalster's proprietary technology platform allows advertisers and agencies to optimize their campaigns in real time and provide them with real-time reports to simplify the monitoring of how campaigns are performing. Today VO2 owns 25% of Zalster.