VO2 CAP AB (PUBL) STRENGTHENS THE BOARD WITH THREE HEAVY RECRUITMENTS

Published:
12 July 2021 11:15:00

Nike Carlstoft, Kristina Juhlin and Eva Strand have agreed to be elected to theVO2 board. This is another step in the company's ambitions for a profitablegrowth journey for the Group, through acquisitions and refinement in media andtech.

-    “What Nike and Kristina do not know about media and tech is not worth knowing and then we supplement with Eva who is an incredibly experienced force in the M&A part. With Bodil Ericsson Torp as President and CEO, it feels like we have now put together a hard-to-beat team that is on fire for the stock market in August ", says Douglas Roos, Chairman of the Board of VO2 Cap.

Vo2 Cap AB has as previously announced an agreement with Curando in a so-called reverse acquisition and is planned to be ready for listing on Nasdaq First North at the end of August 2021. In connection with the election of the new members, co-founders Eric Giseus and Daniel Ahlbert will leave the board, which has been planned since the company was founded.

-    “These are three very important appointments to strengthen the Group's growth journey. In the work of developing the composition of competencies and experiences at board level, in order to better match vO2 Cap´'s strategic priorities, I am very happy and proud to welcome three well-qualified and competent people. to Vo2 Cap's board, ”continues Douglas Roos.

Description of the new members:

Nike Carlstoft. CEO of Dentsu Sweden, has 25 years of experience in marketing with senior management positions within Dentsu, Carat, MEC and The Media Edge. Nike Carlstoft is a creator of change with a high focus on business value, innovation, energy and business skills. Under Nike Carlstoft's leadership in Carat in 2013, the agency has achieved great success and been named # 1 by the media agencies in Sweden by RECMA. In parallel with remarkable business growth, Carat and Dentsu have become one of the industry's most attractive employers.

Eva Strand. CFO Beijer Building Materials. Eva has 25 years of experience in the role of CFO, preferably internationally. Eva's focus is acquisitions. Eva took over in 2018 as CFO Beijer Byggmaterial, which is part of STARK GROUP, which has its operations in building materials in 7 countries and is growing mainly in acquisitions. Furthermore, Eva Strand has held the role of CFO Haglöfs with the leadership of a strategic plan for the establishment of Haglöfs in the global "Outdoor" market. Eva Strand has also been Finance Director for GlaxoSmithKlinen AB and American Express Norden.

Kristina Juhlin. CEO of Amplifi Sverige AB. Kristina has 20+ years of experience in digital transformation, data-driven marketing and mediatech with a documented history of profitable growth in the digital economy. During the years 2000-2015, Kristina Juhlin held senior positions in the media agency groups GroupM and later Dentsu. In 2015, Kristina Juhlin became CEO of Amnet Sverige AB, a consulting company in programmatic and data-driven marketing. In 2018, Kristina started the business Dentsu Data Labs in Sweden with a focus on marketing technology, data intelligence, insight and analysis. Amplifi Sverige AB, one of Sweden's leading consulting companies in media consulting, advertising purchases, data-driven marketing and mediatech.

For further information contact:

Douglas Roos, Chairman of the Board Vo2: +46 70 735 21 25 douglas.roos@vo2cap.se

Kristina Juhlin, +46 70 753 35 70 kristina.juhlin@live.com

Vo2 Cap AB was formed with the goal of building a leading Nordic group of companies active in tech and media. The business model consists of acquiring and refining entrepreneurial companies with a proven business model and which show historical growth and profitability, but which have challenges in taking their growth to the next step. By gathering tech / media companies under one umbrella and taking advantage of synergies, knowledge and networks within the Vo2 Group, we create opportunities both to develop the individual companies within Vo2, and to strengthen the Group's accumulated position in the market. With the intended listing, Vo2 is given, through a broadened circle of owners and liquid shares, an attractive platform that makes it possible to realize our vision and goals.

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