Board of directors

Douglas Roos

Co-Founder, Chairman

Douglas has founded and run over 20 companies, with 5 exits: gaming (Ladbrokes Nordic); media (Nyheter24-Gruppen); E-sports (Fragbite), medtech (Exoneural Network) and properties (Riviera Strand). He is currently on the board of two Nasdaq (Stockholm) listed companies: Investment AB Öresund, (investment company with SEK 7 billion in assets) and Oscar Properties (real estate).

Oskar Sardi

Co-Founder, CEO

Oskar Sardi co-founded Sweden’s largest digital sales rep firm Leeads AB as part of a 25-year media sales career. Founder of Trigger Company, Ocast.com, SchoolParrot.com and Leeads Digital Out Of Home. He has been an entrepreneur all of his life and has been building companies since he was seventeen years old.

Nike Carlstoft

Board member

CEO of Dentsu Sweden, has 25 years of experience in marketing with senior management positions within Dentsu, Carat, MEC and The Media Edge. Nike Carlstoft is a creator of change with a high focus on business value, innovation, energy and business skills. Under Nike Carlstoft's leadership in Carat in 2013, the agency has achieved great success and been named # 1 by the media agencies in Sweden by RECMA. In parallel with remarkable business growth, Carat and Dentsu have become one of the industry's most attractive employers.

Patrik Sandberg

Co-Founder, Board member

Douglas has founded and run over 20 companies, with 5 exits: gaming (Ladbrokes Nordic); media (Nyheter24-Gruppen); E-sports (Fragbite), medtech (Exoneural Network) and properties (Riviera Strand). He is currently on the board of two Nasdaq (Stockholm) listed companies: Investment AB Öresund, (investment company with SEK 7 billion in assets) and Oscar Properties (real estate).

Eva Strand

Board member

CFO Beijer Building Materials. Eva has 25 years of experience in the role of CFO, preferably internationally. Eva's focus is acquisitions. Eva took over in 2018 as CFO Beijer Byggmaterial, which is part of STARK GROUP, which has its operations in building materials in 7 countries and is growing mainly in acquisitions. Furthermore, Eva Strand has held the role of CFO Haglöfs with the leadership of a strategic plan for the establishment of Haglöfs in the global "Outdoor" market. Eva Strand has also been Finance Director for GlaxoSmithKlinen AB and American Express Norden.

Kristina Juhlin

Board member

CEO of Amplifi Sverige AB. Kristina has 20+ years of experience in digital transformation, data-driven marketing and mediatech with a documented history of profitable growth in the digital economy. During the years 2000-2015, Kristina Juhlin held senior positions in the media agency groups GroupM and later Dentsu. In 2015, Kristina Juhlin became CEO of Amnet Sverige AB, a consulting company in programmatic and data-driven marketing. In 2018, Kristina started the business Dentsu Data Labs in Sweden with a focus on marketing technology, data intelligence, insight and analysis. Amplifi Sverige AB, one of Sweden's leading consulting companies in media consulting, advertising purchases, data-driven marketing and mediatech.