Board of directors

Douglas Roos

Douglas Roos

Operational Chairman, Co-founder

Douglas has founded and run over 20 companies, with 5 exits: gaming (Ladbrokes Nordic); media (Nyheter24-Gruppen); E-sports (Fragbite), medtech (Exoneural Network) and properties (Riviera Strand). He is currently on the board of two Nasdaq (Stockholm) listed companies: Investment AB Öresund, (investment company with SEK 7 billion in assets) and Oscar Properties (real estate).

Holding in the company: 8 273 193 shares, 16% ownership (held through 24 Media Network AB).
Not independent in relation to the Company and its management, not independent in relation to major shareholders.
Oskar Sardi

Oskar Sardi

Operational Board Member, Co-founder

Oskar Sardi co-founded Sweden’s largest digital sales rep firm Leeads AB as part of a 25-year media sales career. Founder of Trigger Company, Ocast.com, SchoolParrot.com and Leeads Digital Out Of Home. He has been an entrepreneur all of his life and has been building companies since he was seventeen years old.

Holding in the company: 6 881 376 shares, 13,3% ownership (held personally).
Not independent in relation to the Company and its management, not independent in relation to major shareholders.
Patrik Sandberg

Patrik Sandberg

Board Member, Co-founder

Patrik’s media and tech career has led him to start Stockholm Media Week and co-found Nyheter24-Gruppen (news), Go Dog Group (Igaming and tech), Fodi (food delivery) and Netric Sales, and chair the board of Fragbite (esports), highlighted by several successful exits and winning Media Personality of the year (Sweden) in 2015.

Holding in the company: 4 056 138 shares, 7,9% ownership (held through 24 Media Network AB).
Independent in relation to the Company and its management,  independent in relation to major shareholders.
Ulrika Saxon

Ulrika Saxon

Co-opted Board Member

Ulrika Saxon has long and solid experience in media, marketing and tech, both in Sweden and internationally. Ulrika has a unique scope in her professional background, where she worked for over 20 years as CEO of a number of different successful media companies and also held a large number of prestigious board assignments, including one in a listed global environment. For the past 10 years, Ulrika Saxon has built up Bonnier Ventures as their CEO, where she has carried out an extensive number of company transactions with great success.

Independent in relation to the Company and its management, independent in relation to major shareholders.
Eva Strand

Eva Strand

Board Member

CFO Beijer Building Materials. Eva has 25 years of experience in the role of CFO, preferably internationally. Eva's focus is acquisitions. Eva took over in 2018 as CFO Beijer Byggmaterial, which is part of STARK GROUP, which has its operations in building materials in 7 countries and is growing mainly in acquisitions. Furthermore, Eva Strand has held the role of CFO Haglöfs with the leadership of a strategic plan for the establishment of Haglöfs in the global "Outdoor" market. Eva Strand has also been Finance Director for GlaxoSmithKlinen AB and American Express Norden.

Holding in the company: 100 000 shares. Holding in the company: 0,2% ownership (held personally).
Independent in relation to the Company and its management, independent in relation to major shareholders.
Nike Carlstoft

Nike Carlstoft

Board Member

CEO of Dentsu Sweden, has 25 years of experience in marketing with senior management positions within Dentsu, Carat, MEC and The Media Edge. Nike Carlstoft is a creator of change with a high focus on business value, innovation, energy and business skills. Under Nike Carlstoft's leadership in Carat in 2013, the agency has achieved great success and been named # 1 by the media agencies in Sweden by RECMA. In parallel with remarkable business growth, Carat and Dentsu have become one of the industry's most attractive employers.

Holding in the company: 10 000 shares.
Independent in relation to the Company and its management, independent in relation to major shareholders.