Board of directors

Douglas Roos

Douglas Roos

Operational Chairman, Co-founder (first elected 2021)

Douglas has founded and run over 20 companies, with 5 exits: gaming (Ladbrokes Nordic); media (Nyheter24-Gruppen); E-sports (Fragbite), medtech (Exoneural Network) and properties (Riviera Strand). He is currently on the board of one Nasdaq (Stockholm) listed company: Investment AB Öresund (investment company with SEK 7 billion in assets).

Holding in the company: 8 884 193 shares, 15,6% ownership (held through 24 Media Network AB and TMD Sverige AB). Holding in the company by persons closley associated: 46 349 shares, 0,1% ownership.
Not independent in relation to the Company and its management, not independent in relation to major shareholders.
Anna Nordell Westling

Anna Nordell Westling

Board Member (first elected 2025)

Anna Nordell Westling is the co-founder of Sana Labs – one of Sweden’s leading AI companies – and has a deep commitment to how technology can drive business value. Today, she is active as an investor with a particular focus on AI-related companies where she can contribute with her unique expertise.

Independent in relation to the Company and its management, independent in relation to major shareholders.
John Harmander

John Harmander

Board Member (first elected 2025)

John Harmander has co-founded six companies in the tech and media sectors and has held leading global roles at companies such as Tele2 (Marketing Director, Croatia) and Superbet Group (Chief Marketing Officer). He is also an active angel investor with a particular focus on sports technology, fintech, and gaming.

Independent in relation to the Company and its management, independent in relation to major shareholders.
Ulrika Saxon

Ulrika Saxon

Board Member (first elected 2023)

Ulrika Saxon has long and solid experience in media, marketing and tech, both in Sweden and internationally. Ulrika has a unique scope in her professional background, where she worked for over 20 years as CEO of a number of different successful media companies and also held a large number of prestigious board assignments, including one in a listed global environment. For the past 10 years, Ulrika Saxon has built up Bonnier Ventures as their CEO, where she has carried out an extensive number of company transactions with great success.

Warrants: 26 000
Independent in relation to the Company and its management, independent in relation to major shareholders.
Eva Strand

Eva Strand

Board Member (first elected 2021)

CFO Beijer Building Materials. Eva has 25 years of experience in the role of CFO, preferably internationally. Eva's focus is acquisitions. Eva took over in 2018 as CFO Beijer Byggmaterial, which is part of STARK GROUP, which has its operations in building materials in 7 countries and is growing mainly in acquisitions. Furthermore, Eva Strand has held the role of CFO Haglöfs with the leadership of a strategic plan for the establishment of Haglöfs in the global "Outdoor" market. Eva Strand has also been Finance Director for GlaxoSmithKlinen AB and American Express Norden.

Holding in the company: 100 000 shares. Holding in the company: 0,2% ownership (held through Selene Management AB). Warrants: 51 000
Independent in relation to the Company and its management, independent in relation to major shareholders.