Our Management Team

Douglas Roos

Operational Chairman

Douglas has founded and run over 20 companies, with 5 exits: gaming (Ladbrokes Nordic); media (Nyheter24-Gruppen); E-sports (Fragbite), medtech (Exoneural Network) and properties (Riviera Strand). He is currently on the board of two Nasdaq (Stockholm) listed companies: Investment AB Öresund, (investment company with SEK 7 billion in assets) and Oscar Properties (real estate).

Oskar Sardi


Oskar Sardi co-founded Sweden’s largest digital sales rep firm Leeads AB as part of a 25-year media sales career. Founder of Trigger Company, Ocast.com, SchoolParrot.com and Leeads Digital Out Of Home. He has been an entrepreneur all of his life and has been building companies since he was seventeen years old.

Johanna Stenman


Johanna has had more than 20 years of experience in finance management with start-up and growth companies. She has worked within the iGaming industry as CFO for Ladbrokes Nordic and Godog Group and within e-commerce as CFO for Wakakuu. For ten years Johanna was the CFO and Investment Manager for KL Capital, a family office based in Gothenburg. Johanna has had several board assignments within IT/Programmatic (Admeta), cleantech (Scandinavian Enviro Systems) and iGaming (Enteractive Malta).