Who we are

A team built of experienced entrepreneurs with many years in senior level roles.

Douglas Roos

Douglas has founded and run over 20 companies, with 5 exits: gaming (Ladbrokes Nordic); media (Nyheter24-Gruppen); E-sports (Fragbite), medtech (Exoneural Network) and properties (Riviera Strand). He is currently on the board of two Nasdaq (Stockholm) listed companies: Investment AB Öresund, (investment company with SEK 7 billion in assets) and Oscar Properties (real estate).

Oskar Sardi

Oskar Sardi co-founded Sweden’s largest digital sales rep firm Leeads AB as part of a 25-year media sales career. Founder of Trigger Company, Ocast.com, SchoolParrot.com and Leeads Digital Out Of Home. He has been an entrepreneur all of his life and has been building companies since he was seventeen years old.

Daniel Ahlbert

Daniel is the CEO and founder of Netric Sales and has held leading positions within off and online media since 1996. Daniel has unparalleled ad tech experience and is well connected in the Nordic and wider European ad tech community. Daniel is an active member and leader in several Nordic IAB workgroups.

Patrik Sandberg

Patrik’s media and tech career has led him to start Stockholm Media Week and co-found Nyheter24-Gruppen (news), Go Dog Group (Igaming and tech), Fodi (food delivery) and Netric Sales, and chair the board of Fragbite (esports), highlighted by several successful exits and winning Media Personality of the year (Sweden) in 2015.

Eric Gisaeus

Having created his first webpage in 1995, Eric co-founded Leeads AB. Since then, he co-founded Breakit.se, Trigger Company, SchoolParrot.com and Ocast.com. Eric has web technology, sales and marketing in his bones.