Co-founder

Daniel Ahlbert

Daniel is the CEO and founder of Netric Sales and has held leading positions within off and online media since 1996. Daniel has unparalleled ad tech experience and is well connected in the Nordic and wider European ad tech community. Daniel is an active member and leader in several Nordic IAB workgroups.

Daniel Ahlbert

Daniel is the CEO and founder of Netric Sales and has held leading positions within off and online media since 1996. Daniel has unparalleled ad tech experience and is well connected in the Nordic and wider European ad tech community. Daniel is an active member and leader in several Nordic IAB workgroups.

Our team

Patrik Sandberg

Patrik Sandberg

CEO, Board Member, Co-founder

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Douglas Roos

Operational Chairman, Co-founder (first elected 2021)

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Oskar Sardi

Co-founder

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Daniel Ahlbert

Co-founder

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Eric Gisaeus

Business Development, Co-founder

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Johanna Stenman

Johanna Stenman

CFO (since 2021)

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Ulrika Saxon

Board Member (first elected 2023)

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Andreas Bardh

Group Controller (since 2022)

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Eva Strand

Board Member (first elected 2021)

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Caroline Engström

Caroline Engström

Business Development (since 2022)

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Rebecka Sjöström

Rebecka Sjöström

Business Development (since 2023)

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Nike Carlstoft

Board Member (first elected 2021)

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Patrik Sandberg

CEO, Board Member, Co-founder

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Johanna Stenman

CFO (since 2021)

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Group Controller (since 2022)

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Caroline Engström

Business Development (since 2022)

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Rebecka Sjöström

Business Development (since 2023)

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Patrik Sandberg

Patrik Sandberg

CEO, Board Member, Co-founder

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Douglas Roos

Operational Chairman, Co-founder (first elected 2021)

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Ulrika Saxon

Board Member (first elected 2023)

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Eva Strand

Board Member (first elected 2021)

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Nike Carlstoft

Board Member (first elected 2021)

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Patrik Sandberg

Patrik Sandberg

CEO, Board Member, Co-founder

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Douglas Roos

Operational Chairman, Co-founder (first elected 2021)

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Oskar Sardi

Co-founder

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Daniel Ahlbert

Co-founder

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Eric Gisaeus

Business Development, Co-founder

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